I, like many other Americans, have been enjoying my weekly fix of American Idol. I live in Israel, so I usually don’t get to see it until Saturday night. I usually try not to know what’s going on until Saturday night, but this time I couldn’t help myself. Besides, being on both Facebook and Twitter, I knew that I was bound to find out anyway, so I threw caution to the wind.

Kris Allen won. Everyone was surprised. Well, almost everyone. After Danny Gokey lost last week, I told my husband that Kris was going to get most of Danny’s votes, and I guess I was right. Danny and Kris have similar singing styles and they appeal to the same crowd. Warning: This is only speculation – I have no evidence.

On the other hand, looking at Google search results from the past few years and trying to figure out a winner doesn’t seem to be the way to go either. Mashable published an article yesterday called American Idol Winner: Can Google Predict the Results? No one said Google knows. If you were to follow years of search results, the pattern would predict that Adam Lambert was a shoe-in.

Adam is a lot more colorful than Kris. I have to admit that I did look Adam up on Google, but not Kris. I didn’t vote, but if I would have, it would have been for Kris. I just like the way that he sings better – less screechy.

Another thing that I find pretty amazing is the amount of anger that people have that Kris beat Adam. Maybe it’s because Twitter has just gotten a lot more mainstream and everyone can let their feelings out in 140 characters or less, but I really felt the anger and shock from the tweets right after the broadcast. Tweeple seem to be big Adam fans. Either that, or the Adam fans are just more vocal.

This has been the most successful American Idol ever. Even with the ecconomy going down the drain, American Idol is more than holding its own. It’s a sensation that is growing. Perhaps it’s because of all the financial uncertainty that people want to believe that they can come in off the street and belt out some tunes and become loved by millions. It’s a belief in a dream that anyone can make it.

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I’ve been having fun with all the twitter coverage that @sockington the cat has. Yesterday I listened to a pod cast with Socks’ (the cat’s real name) owner, Jason Scott. He’s cool.

Jason knows why Socks is so popular. Socks (and Jason) were early Twitter adopters to Twitter. Jason mentioned that his cat tweeted in a talk, and it got around. Low and behold, @sockington was put on recommended people to follow by Twitter, and the rest is history. Mystery solved.

A couple of days ago, I tweeted:

RT @sockington: GAHH DISAPPOINTMENT thought I caught a rat TURNED OUT TO BE A SOCIAL MEDIA EXPERT not tasty at all SORRY LITTLE GUY

I’ve been a bit worried that I may have alienated some of the social media people who may have been following me. The question is, do social media people have a sense of humor? Damn the 140 character limit! I wasn’t able to add a smiley face, so I don’t know how they might have taken it. I think that it’s hysterical.

The truth is, the way that people follow other people today, it probably was a small blip that passed by, that nobody noticed. I may be giving myself too much credit to think that they might have noticed in the first place. I still think that it is funny.


I straddle two worlds. I play with The Pet Wiki in my world of pet friends and play in the world of SEO and social media for my professional life. I think that I have a unique perspective on both sides of the coin.

I have been a follower of @sockington since the first #pawpawty (see post) that I went to. That was in the beginning of April. I had no idea that he was such an influential cat at the time. He was one of the lives of the pawty. If I would have guessed which cat would have become a celebrity of this magnitude, I would have gone with @RomeoTheCat. Romeo is a cat that was rescued from The Forgotten Persian Rescue and Friends, and has now devoted his life to help raise money for other rescue organizations.

I digress. The point is that I (probably like most of his followers) followed him to be part of a cool crowd. Sockington is cool. He is not a cat that follows back. That means, that I read his tweets, but he doesn’t read mine (except from TweetGrid during the #pawpawty). As a matter of fact, he is currently following fewer than 400 people (actually, pets) so I don’t really feel left out. He is a selective follower. So am I.

I have no idea how he got so many people to follow him. I’m not sure that he does either. I’ve read his blog, and he’s just as surprised as anyone to have this level of twitter fame.

Why does it bother TechCruch so much? Robin Wauters, of TechCruch recently wrote an article This Is Getting Ridiculous: Cat Amasses Half A Million Twitter Followers In 3 Months. It’s not ridiculous. People are enjoying what the kitty has to say so much, that they are buying t-shirts with his tweets. I think that people are just jealous.

Is there a magic formula for getting followers? If anything, I think that Sockington proves not. He’s just this cat, you know.


I have been spending most of my twitter time on The Pet Wiki‘s Twitter account. I have been neglecting my own account. I never stopped reading the tweets, but now I’m starting to put what I’ve learned from The Pet Wiki’s account into my personal account. It’s a whole different set of people. In some ways I feel like I’m living two lives.

There aren’t any really good tools for managing two accounts. I am currently using TweetDeck for The Pet Wiki and Twhirl for RenaR. I really wish that they’d come out with a tool that lets me have the power of TweetDeck, but manage both of the accounts. I’ve heard rumors that TweetDeck is supposed to come out with a multi-account version. I really hope that those rumors are true.


Pretty scary. I came home after a long day and got ready to do my nightly tweeting. I turned on my computer and started up TweetDeck – my tweeting tool of choice and tried to log in. TweetDeck kept throwing errors about the log-in. I think tried to go to Twitter on the web, and nothing came up. I didn’t even get the fail whale, just a page can’t be displayed message. I started getting nervous. What would happen if I couldn’t tweet?

It took time, but eventually Twitter came back. I didn my #woofwednesdays and posted a couple of articles. None of the aricles that I posted were my own. I try to stick something in from The Pet Wiki every night, but I’m just to tired to figure out what to feature. It will come tomorrow.

I can’t believe how dependent I’ve become of Twitter. I really enjoy it. A lot of the people that I’ve “met” on Twitter are really nice. It’s a real community. I guess I just afriad that I’d miss hanging out with my friends.


Over the short life of The Pet Wiki, we’ve had a couple of contributors here and there, but we haven’t had anyone (not including my mom) who have felt compelled to add content. I’m working on a new strategy. I’m going to tweet to people about specific issues that interest them. I’ve mad friends with a lot of people through Twitter, and I think that they’ll enjoy helping on the site (at least I hope they will).

The Gerbil page has recently been updated. I added a picture and a video yesterday. Today I told my gerbil friend, Dalila about it. She went in and edited it to make it better. She’s a gerbil, so I’m sure that she has a lot of knowledge about all things gerbil. What surprises me is how fast she types. She must just get exhausted run back and forth across the keyboard. 🙂


I wonder if and when saying that we’ve gotten another 100 followers on twitter is no big deal. I find it very exciting to see the number climb. I wonder how many of the people that have recently started following The Pet Wiki on twitter are actually real people. Out of those real people, I wonder how many are actually reading our tweets. People retweet my stuff and tell people to follow me on #followfriday. They say hello to me on #meowmonday and #woofwednesday. I hope that they are enjoying what they see.

I get an email every time a new person starts following The Pet Wiki on Twitter. There have been a lot of suspect people following lately, but since the number of followers hasn’t grow grown as quickly as the number of emails, I guess people in the land of Twitter have been doing a pretty good job of cleaning out the junk. It’s annoying when people are constantly retweeting the same thing over and over again, trying to sell you something.

I check out all the followers. I am less interested in hearing about what the line is like at Starbucks and more interested in people who talk about animals. Maybe I’m making the wrong assumption, but I just assume that someone who follows little unknown twitterers like us, don’t really want to know if I broke a nail. As a person, I’m not all that interesting. What makes us interesting are the pages on the web that we find and share. I’ll leave the other kind of tweeting to people like Oprah and Ashton Kutcher.